Diageo swaps US Cîroc rights in Lobos 1707 exchange
08 April, 2025
Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.
Digital Edition
Comment
Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
